Navigate the creative process and change the landscape by building powerful product.
FOUNDER
With over 20 years of experience leading design teams at iconic brands, Kip Gerenda excels at identifying a brand’s core principles and creating a clear vision and strategy for others to follow.
Specializing in Active, Outdoor, and Sportswear markets, Kip believes every brand is on a journey, built on a deeper vision, and every product should reflect that vision.
For Kip, the approach is as important as the result, with a focus on practical solutions, integrity and values that guide the creative journey to commercial success.
"Kip possesses a rare blend of strategic thinking, creative excellence, and leadership acumen that sets him apart as one of the most talented and impactful creative directors I have encountered." Portia Blunt SVP Global Product, Reebok
