Case Study:

How we helped Mountain Hardwear reclaim its place in the outdoor industry, driving growth through a refined aesthetic and innovation platforms that built lasting franchise programs.

2012 - 2019

ABOUT MOUNTAIN HARDWEAR

Mountain Hardwear builds high-performance gear and lifestyle mountain apparel for those who push the limits. Rooted in alpine climbing and backcountry exploration, the brand blends technical innovation with premium materials to create apparel and equipment that thrive from the world’s harshest conditions to the most casual campgrounds.

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THE APPROACH

Our holistic strategy revitalized a legacy brand, transforming an aging aesthetic and scattered focus into a clear, cohesive vision. We established a distinct design language that fused brand promise with relevance, creating a strong foundation for innovation.

Developed distinctive color palettes with strategic application.

Designed game-changing products through material and style innovation.

Sourced and integrated materials that embodied the brand ethos.

Built a design team and process that translated brand culture into repeatable success.

The Result.

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Our multifaceted approach delivered award-winning, industry-first products (Stretch Down Jacket and AP Pant), resulting in 140K units and over $12M in incremental revenue at launch—the largest in Mountain Hardwear history. This combined with a unified design language, established a modern aesthetic and franchises that continue to this day.